Developing Customer Centric Marketing Communications

Time frame: 5.5.2008 – 31.5.2010

The central objective of DECCMAC is to develop marketing and sales know-how of Finnish companies, especially by developing marketing communications processes. The research is divided into two main themes, of which the first is gaining information about the roles, responsibilities, functioning and effectiveness of companies´ marketing and sales functions in relation to the other operations of the firm. The second section of the project is based on this information which is put to use in developing current marketing resources and creating novel ways to improve co-operation between marketing, sales and R&D in order to develop customer communications.

The research also investigates the possibilities of utilizing existing customer relationships in new customer acquisition and in service quality development, as well as how new technological communication tools can be utilized in customer relationships and new customer acquisition.

DECCMAC is coordinated by the University of Jyväskylä and the project belongs to the LIITO programme of TEKES.

Henri Simula is project manager of BIT’s work package. More information by email:  firstname.lastname(at)tkk.fi

Home page of the project:

www.deccmac.fi